Marketing & Alerts

Keep Candidates Engaged & Informed

Automated weekly/monthly shift alerts, urgent boost notifications for hard-to-fill roles, and custom announcements—all with smart candidate filtering and engagement tracking.

app.hire.adio.com/dashboard/alerts

Scheduled Alerts

Automated alerts to keep candidates informed

Weekly Locum Shifts

Active
Weekly Upcoming Shifts
Nurses • Doctors • London (50km)
Next Run

Mon, Jan 15 at 9:00 AM

Emails Sent

1,247

Delivery Rate

98.2%

Open Rate

34.5%

Engagement

High

Urgent Weekend Coverage

Sent
Shift Boost
Weekend Available • Emergency Medicine
Sent

Jan 12, 2024

Emails Sent

89

Delivery Rate

100%

Open Rate

67.2%

Engagement

High

Monthly Pharmacy Opportunities

Active
Monthly Upcoming Jobs
Pharmacists • All Locations
Next Run

Feb 1, 2024 at 8:00 AM

Emails Sent

3,421

Delivery Rate

97.8%

Open Rate

28.3%

Engagement

High

12

Total Alerts

4,657

Emails Sent

98.1%

Avg Delivery Rate

Great Candidates Ghost When You Don't Keep in Touch

You have 200 registered nurses in your database. A hospital shift opens up. But you're manually copy-pasting emails, missing candidates outside business hours, and hoping someone checks their portal.

Manual Email Lists

Copy-pasting candidate emails into BCC fields. No tracking, no personalization, no automation.

Candidates Forget About You

Without regular engagement, candidates move on to agencies that stay in touch.

No Visibility

Did anyone open your email? Did they click? You have no idea if your messages are working.

Automated Email Campaigns + Urgent Shift Boosts

Schedule weekly/monthly alerts to keep candidates engaged with upcoming opportunities. When urgent shifts come in, send instant "boost" notifications to filtered candidates who've opted in for urgent alerts.

Scheduled alerts: Weekly/monthly shift digests
Urgent boosts: Instant notifications for hard-to-fill shifts
Custom announcements: Policy updates, company news, etc.
Smart filtering: Target by classification, location, tier, tags
Analytics: Track delivery, open, and click rates
app.hire.adio.com/dashboard/alerts/new

Create New Alert

Scheduled Alert

Boost

Announcement

NursesDoctorsLondon (50km)

Weekly & Monthly Shift Digests

Set it and forget it. Candidates get regular emails showing upcoming shifts that match their profile.

How It Works:

1

Create Alert & Set Schedule

Choose weekly or monthly. Pick day of week and time (e.g., 'Every Monday at 9am').

2

Filter Your Audience

Target specific types, classifications, tiers, tags, employment status, or location radius.

3

Customize Content (Optional)

Add custom subject line, preview text, and personalized message with variables like {{candidateName}}.

4

Activate & Track

Alert runs automatically. Dashboard shows delivery rate, open rate, click rate, and candidate engagement over time.

app.hire.adio.com/dashboard/alerts/123

Weekly Locum Shifts

Schedule

Frequency:Weekly
Day:Monday
Time:9:00 AM

Next Run

Mon, Jan 15, 2024 at 9:00 AM

Shows shifts for the next 7 days

Active

Alert will automatically send to 247 qualified candidates every Monday at 9:00 AM

Weekly Upcoming Shifts

Every Monday at 9am, send candidates a digest of shifts available in the next 7 days

Perfect for: High-volume shift work (nursing, hospitality, pharmacy)

Monthly Upcoming Jobs

First of the month, send permanent/contract opportunities for the next 30 days

Ideal for: Permanent placements with longer hiring cycles

Key Benefit

Candidates stay engaged even when you're not manually reaching out. Reduces ghosting by 60-70% compared to no regular communication.

Urgent "Boost" Notifications

Hard-to-fill shift? Send instant email alerts to qualified candidates who've opted in for urgent notifications.

app.hirepad.io.com/dashboard/shifts/123/boost

Boost Shift Notification

Emergency Medicine Shift

Mon, Jan 15 • 9:00 AM - 5:00 PM • Hospital A

Subject:

Urgent Shift Available - Emergency Medicine

Preview:

Immediate GP opportunity - request now!

Hi Sarah,

We have an urgent shift opportunity...

London, 30km radius
Classification: General Practitioner
Urgent notifications: Opted in

47 candidates will receive this boost

Boost Workflow:

1. Click 'Boost' on Any Shift

From your scheduler or shift list, click the boost button to instantly notify candidates.

2. Customize Message

Write a compelling subject line, preview text, and custom message. Use variables like {{shiftDate}}, {{shiftTime}}, {{companyName}} for personalization.

3. Filter Audience

Target by location (e.g., 25km radius), classifications, tiers, tags, or employment status. See live candidate count preview.

4. Send & Track

Boost sends within 5 minutes. Only goes to candidates who opted in for urgent notifications.

Smart Filtering

System automatically excludes candidates who've already applied, aren't registered, or don't match the shift's tier visibility rules.

Precision Targeting—No More Spam

Only send to candidates who actually want and qualify for the opportunity.

Location + Radius

Set a location and radius (e.g., '25km from Sydney CBD'). Only notify candidates within commuting distance.

Classifications

Target specific qualifications (Registered Nurse, General Practitioner, Veterinary Surgeon, etc.)

Tiers

Your tier system controls shift visibility. Alerts respect tier rules—Tier 1 sees all shifts, Tier 2 only sees shifts 7+ days out.

Tags

Custom tags (VIP, New Starter, Reliable, etc.) for segmentation. Target your best performers or re-engage inactive candidates.

Employment Status

Filter by contractor, employee, volunteer, or intern status to match job requirements.

Types

Job types (Locum Doctor, Permanent Nurse, Temp Pharmacist, etc.) ensure candidates only see relevant opportunities.

Example: Targeted Boost

Scenario: Urgent locum GP shift in Melbourne CBD

Filters Applied:

  • Location: Melbourne CBD, 30km radius
  • Classification: General Practitioner
  • Type: Locum Doctor
  • Tier: Tier 1 & Tier 2 (can see urgent shifts)
  • Urgent notifications: Opted in

Result: 47 qualified candidates notified within 5 minutes. 12 applications within 2 hours.

Personalized Messages That Get Responses

Use dynamic variables to make every email feel personal—without manual work.

Available Variables:

{{candidateName}}→ John Doe

Full name of the candidate

{{firstName}}→ John

First name only

{{siteName}}→ MedStaff Australia

Your company/agency name

{{shiftTitle}}→ Registered Nurse

Job/shift title

{{companyName}}→ City General Hospital

Client company name

{{shiftDate}}→ Mon, 15 Jan 24

Formatted shift date

{{shiftTime}}→ 7:00 AM - 7:00 PM

Shift time range

Example Message:

Subject:

Urgent Shift Available - Melbourne CBD

Preview Text:

Immediate GP opportunity - request now!

Message:

Hi {{firstName}},

We have an urgent shift opportunity at {{companyName}} that matches your profile perfectly!

Position: {{shiftTitle}}
Date: {{shiftDate}}
Time: {{shiftTime}}

Request now to secure your spot—this is a high-priority fill.

Variables are automatically replaced with real candidate and shift data

Know What's Working

Track delivery, open, and click rates for every alert. See which messages drive applications.

Emails Sent

Total number of email notifications delivered

Delivery Rate

Percentage successfully delivered (vs. bounced)

Open Rate

Percentage of candidates who opened the email

Click Rate

Percentage who clicked through to view shifts

What You Can Track:

Per-alert performance (which alerts drive applications)
Delivery success vs. bounce rates
Open rates (who's engaged vs. inactive)
Click-through rates to shift details
Historical trends (improving or declining engagement)
Last sync timestamp for data freshness
Candidate count per send
Alert status (active, inactive, scheduled, sent)

Custom Announcements & Updates

Send one-off messages for policy updates, holiday schedules, or company news.

Policy Updates

New timesheet policy? Send an announcement to all active candidates with details.

"New Timesheet Submission Process - Effective June 1st"

Holiday Schedules

Notify candidates about office closures, holiday pay rates, or seasonal demand.

"Christmas Holiday Hours & Shift Bonuses"

Company News

Celebrate milestones, introduce new services, or share success stories.

"We've Placed 500 Nurses This Year - Thank You!"

Schedule or Send Immediately

Announcements can be scheduled for future dates (e.g., "Send on June 1st at 9am") or sent immediately as one-off messages.

Real-World Scenarios

Healthcare Staffing

Weekly Locum Doctor Digest

Challenge:

200+ locum doctors registered, but only 30% check the portal regularly

Solution:

Set up weekly Monday 9am alert showing all upcoming locum shifts for the next 7 days. Filter by GP classification only.

Result:

Portal login rate increased from 30% to 75%. Shift fill rate improved by 40%.

Nursing Agency

Urgent Night Shift Boost

Challenge:

Hospital calls at 5pm needing overnight RN for 11pm-7am shift

Solution:

Click 'Boost' on shift, filter to RN + 15km radius + Tier 1/2 + opted in for urgent alerts. Send within 5 minutes.

Result:

12 applications within 2 hours. Shift filled by 7pm.

Veterinary Recruitment

Monthly Permanent Opportunities

Challenge:

Permanent vet placements need consistent candidate pipeline

Solution:

Monthly alert (1st of month) showing permanent vet roles for next 30 days. Targets vet surgeons only.

Result:

Permanent job applications up 3x. Candidates report feeling 'in the loop.'

Pharmacy Staffing

Re-Engagement Campaign

Challenge:

150 registered pharmacists haven't logged in for 3+ months

Solution:

Custom announcement: 'We Miss You! Here's What's New' with links to recent shifts and updated benefits.

Result:

65 pharmacists re-engaged. 18 new applications within one week.

Email Allowances

Generous Email Limits—Scale With Confidence

Email automation included in all plans with generous monthly allowances

Starter Plan

Most Popular
10,000
emails per month included
Perfect for agencies with 100-300 candidates
Unlimited scheduled alerts & boosts
Full analytics & tracking

Business Plan

High Volume
50,000
emails per month included
Ideal for agencies with 500+ candidates
All Starter features included
Priority email delivery

How Email Counting Works:

Each email sent counts toward your monthly limit. For example, if you send a weekly alert to 200 candidates, that's 200 emails. A boost notification to 50 candidates is 50 emails. Most agencies on the Starter plan use 3,000-6,000 emails per month with regular weekly alerts and occasional boosts.

Frequently Asked Questions

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